Search results

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Article
Publication date: 11 February 2019

HakJun Song, So Young Bae and Heesup Han

This study aims to identify the structural relationships among the drivers of lovemarks (mystery, sensuality, intimacy, trust, reputation and performance), lovemarks (brand love…

5028

Abstract

Purpose

This study aims to identify the structural relationships among the drivers of lovemarks (mystery, sensuality, intimacy, trust, reputation and performance), lovemarks (brand love and brand respect) and loyalty of a name-brand coffee shop.

Design/methodology/approach

To this end, a self-administered questionnaire survey was conducted, and after eliminating the outliers, a total of 401 data were analyzed using the SPSS and AMOS statistical packages.

Findings

The results of the current study indicate that both customers’ brand love and respect are positively related to their brand loyalty and sensuality, intimacy, trust among drivers of lovemarks directly affecting their brand loyalty, suggesting that the theory of lovemarks is useful to understand the process of generating brand loyalty. Moreover, it was revealed that reputation and performance are significant antecedents of brand respect, while mystery, sensuality and intimacy are important to explain brand love.

Practical implications

The present research informed that effectively dealing with two constituents of lovemarks (brand love and brand respect) are of utmost importance in building patrons’ brand loyalty. In addition, patrons’ cognitive and emotional experiences should be improved to boost the level of loyalty for a name-brand coffee shop.

Originality/value

This study made a contribution to the literature by conceptually and empirically evaluating lovemarks’ dimensions simultaneously in the name-brand coffee shop environment. In addition, this research was the first attempt to explicate loyalty formation for a name-brand coffee shop by using the lovemarks theory.

Details

International Journal of Contemporary Hospitality Management, vol. 31 no. 3
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 20 March 2017

Hak Jun Song, So Young Bae and Choong-Ki Lee

This study aims to explore the relationships among antecedents (i.e. quality) and outcomes (i.e. trust, support, theme awareness and extension effect) of satisfaction at the 2013…

1221

Abstract

Purpose

This study aims to explore the relationships among antecedents (i.e. quality) and outcomes (i.e. trust, support, theme awareness and extension effect) of satisfaction at the 2013 Osong Cosmetics & Beauty (C&B) Expo held in Korea.

Design/methodology/approach

An onsite survey with self-administered questionnaires was administered for this study. A structural equation modeling (SEM) technique was used to analyze the relationships among ten constructs in the research model.

Findings

The results indicate that hospitality and product dimensions of quality positively affect satisfaction, satisfaction exerts positive influence on trust and theme awareness, trust performs an important role as a mediator between satisfaction and support and theme awareness significantly mediates satisfaction and extension effect.

Practical implications

This study encourages the Expo’s organizers to manage quality attributes to ensure Expo satisfaction and to consider extension effects of Expo experiences from long-term perspectives. This study also recommends that local governments develop symbolic products with exhibitors to strengthen the association of Expo themes with regions.

Originality/value

The current study highlights the role of quality as an antecedent of satisfaction with the C&B Expo, which has not been well-known despite its crucial role in the industry and the regional economy. It also improves the understanding of the inherent cause–effect relationships among antecedents and outcomes of Expo satisfaction. Therefore, this study provides crucial insights that the C&B Expo could be an effective means to reach target markets and stimulate trust from visitors, which, in turn, would encourage support for the C&B industry and extension effects for C&B products as a whole.

Details

International Journal of Contemporary Hospitality Management, vol. 29 no. 3
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 20 March 2017

Mathilda Van Niekerk

This article aims to provide a critical review of the articles included in this special issue and highlight their findings and contribution to events, festivals and destination…

11134

Abstract

Purpose

This article aims to provide a critical review of the articles included in this special issue and highlight their findings and contribution to events, festivals and destination management research.

Design/methodology/approach

The article critically reviews methodologies, findings, themes and conclusions offered by each article included in this special issue.

Findings

The articles in the special issue identify the latest thematic trends in events, festivals and destination management research and propose conceptual frameworks for event and festival life cycle trajectories. They build on previous research confirming how accessible tourism and a balanced event portfolio can increase the sustainability and competitiveness of the destination. Based on sound methodologies, they offer specific theoretical and practical implication for the successful planning, marketing and management of events, festivals and destinations. They provide suggestions on how event innovation, participatory sport events, mega sport events, food and wine festivals and meetings, incentives, conferences and events (MICE) can assist in the marketing and branding of the tourism destination.

Research limitations/implications

The articles in this special issue lay the foundation for future research in events, festivals and destination management. Articles in this special issue apply various research methods and analysis, indicating the growth of event and festival research. Research methods and analysis techniques used in the special issue include content/theme analysis, case studies, qualitative studies and questionnaires. The research articles and methodologies used in this issue should help both researchers and industry practitioners.

Originality/value

This study highlights key findings, theoretical and practical implications and contributions of the articles included in this special issue. It provides a holistic view of events, festivals and destination management research and suggests areas for future research.

Details

International Journal of Contemporary Hospitality Management, vol. 29 no. 3
Type: Research Article
ISSN: 0959-6119

Keywords

Open Access
Article
Publication date: 10 July 2023

Elena Anastasiadou, Jimmie Röndell, Magnus Berglind and Peter Ekman

This study aims to offer a mid-range theory conceptualization of factors central to understanding and facilitating business actor engagement (BAE). Reports on a study of real…

Abstract

Purpose

This study aims to offer a mid-range theory conceptualization of factors central to understanding and facilitating business actor engagement (BAE). Reports on a study of real estate companies and their sustainable development goal (SDG) driven business initiatives. The aim is to identify the factors that need to be in place to facilitate positive engagement amongst actors in business-to-business (B2B) settings.

Design/methodology/approach

A case study of real estate companies (landlords of business premises) and their business customers (tenants of offices and warehouses) – comprising interviews and workshops – offer insights related to the factors that need to be in place to facilitate BAE types and outcomes.

Findings

The identified central factors of BAE – needed to understand and facilitate positive engagement to unfold – are the actors’ perception of: willingness (to act), resourcefulness (to contribute and solve issues) and influence (to affect decisions) regarding solutions related to the business initiative at hand. Failing to facilitate these factors may result in negative outcomes of BAE where “engagement” merely constitutes perceived obligations and responsibilities.

Research limitations/implications

The study offers theoretical and managerial insights on how to manage the factors needed for BAE. It also sheds light on how actors can use SDG-driven business initiatives to achieve sustainability goals.

Originality/value

It contributes to the concept of BAE, by emphasizing the dynamics of engagement, from the motivational and behavioral dimensions specific to B2B settings. It offers insights how to managerially cogovern rather than control BAE. It presents central factors needed to include and capacitate customers, facilitating successful implementations of SDG-driven business initiatives to reduce absent or negative outcomes.

Details

Journal of Business & Industrial Marketing, vol. 38 no. 13
Type: Research Article
ISSN: 0885-8624

Keywords

Open Access
Article
Publication date: 31 August 2013

Hee-sung BAE, Woo-young LEE and Yang-kee LEE

This research has three objectives: one is to develop measuring criteria for ascertaining performance of customs clearance firms, another is to test reliability and validity of…

Abstract

This research has three objectives: one is to develop measuring criteria for ascertaining performance of customs clearance firms, another is to test reliability and validity of the factors, and the third is to analyze the relationship between customer service and firm performance. This research gathered the data from customs clearance firms. Reliability and validity concerned with the collected data are tested by exploratory factor analysis and confirmatory factor analysis and the relationship between variables is tested by analyzing structural equation modeling. The results are as follows. There are no problems in reliability and validity. According to the result of the analysis, customer service is divided into customer focus, customer needs, customer response and flexibility and performance is classified into customer performance and financial performance. The result of empirical tests is as follows. Customer focus has a positive effect on customer performance and financial performance. Flexibility has a positive effect on both types of performance. This means that firms which have discriminative services and a high level of flexibility through collaboration with customers can achieve high levels of customer performance and financial performance.

Details

Journal of International Logistics and Trade, vol. 11 no. 2
Type: Research Article
ISSN: 1738-2122

Keywords

Article
Publication date: 15 October 2010

Tommy Jensen and Johan Sandström

Efforts to address the role and responsibilities of large global corporations have predominantly focused on the need for increased and more effective global corporate governance…

384

Abstract

Purpose

Efforts to address the role and responsibilities of large global corporations have predominantly focused on the need for increased and more effective global corporate governance, but this underestimates the need to articulate a global ethics for these corporations. This paper aims to analyse the Woolf Committee Report (WCR; the weapon company BAE Systems plc's attempt to outline what it would take to become a global corporate leader in ethics) and benchmark it against an ethical response to corporate responsibility articulated as a global ethics.

Design/methodology/approach

The paper is based on a textual analysis of the WCR.

Findings

The WCR contains openings towards a re‐articulation of the role and responsibilities of large global corporations, but it is predominantly a text that gives us more clues to how difficult it will be for BAE, or any other corporation, to “live” a global ethics.

Research limitations/implications

Critical analyses of the language that corporations use in order to address their role and responsibilities are important. However, how texts influence practice is dependent on how they travel and more studies on such journeys are also needed.

Practical implications

Given that textual analyses, such as ours, are re‐connected to practitioners, such studies might contribute to making practitioners more discursively aware of the corporate talk that they are embedded in.

Originality/value

The paper predominantly speaks to the field of business studies and its originality lies in its focus on a global ethics (without reducing this to governance) in relation to the role and responsibilities of large global corporations.

Details

Journal of Global Responsibility, vol. 1 no. 2
Type: Research Article
ISSN: 2041-2568

Keywords

Article
Publication date: 16 August 2019

Debarun Chakraborty

The purpose of this paper is to find out what are the factors responsible for making urban young consumers loyal to a particular brand.

Abstract

Purpose

The purpose of this paper is to find out what are the factors responsible for making urban young consumers loyal to a particular brand.

Design/methodology/approach

The researcher used the convenience sampling method, and 206 respondents provided their responses from Kolkata. The study used exploratory factor analysis and confirmatory factor analysis with the help of AMOS software to find out the result, and the responses were collected from young urban customers only.

Findings

The study reveals that service quality is the most influencing factor, and it has a significant and positive effect on satisfaction. The result also reveals that satisfaction does have a direct impact on brand loyalty.

Originality/value

The study has been conducted in Kolkata, and the perception has been gathered from the young consumers only. In this domain, so far, no studies have been conducted in West Bengal or in India. This study provides a glimpse of the behavior of young urban consumers on brand loyalty.

Details

Journal of Management Development, vol. 38 no. 7
Type: Research Article
ISSN: 0262-1711

Keywords

Article
Publication date: 24 May 2013

Sonny Nwankwo

This paper aims to explore how the complex interrelationship between historical factors and socio‐economic contexts contributed in shaping the contemporary representation of…

Abstract

Purpose

This paper aims to explore how the complex interrelationship between historical factors and socio‐economic contexts contributed in shaping the contemporary representation of African entrepreneurship in Britain. Using this prism, it highlights some of the critical developmental challenges and future prospects.

Design/methodology/approach

In order to track the connection between historical/immigration experiences and conditions of entrepreneurial development among Africans in Britain, the paper follows in the tradition of socio‐historical method. It leans on syntheses drawn from a broader underpinning literature.

Findings

The way in which the historiography of African entrepreneurship is generally presented reveals hybrid and ambivalent positions; guiding as well as constraining the representation of entrepreneurial choices of contemporaneous British Africans. Historical antecedents have strong explanatory powers in the construction or reconstruction of entrepreneurial identities of British Africans.

Practical implications

Against the backcloth of the problems generally encountered in attempts to stimulate and support entrepreneurship in black and African communities in Britain, policy designers very often ignore the fact the solutions will have to be sought from within the paradigms that created the problems. The positioning of this paper is intended to begin to plug this gap.

Originality/value

The concept of discourse is critical to understanding entrepreneurial processes of British Africans and bears careful explanation to their entrepreneurial transitions. This angle of inquiry is novel, with possibilities for opening new sites of knowledge.

Details

Journal of Enterprising Communities: People and Places in the Global Economy, vol. 7 no. 2
Type: Research Article
ISSN: 1750-6204

Keywords

Article
Publication date: 8 April 2019

Sean Yim, Young Han Bae, Hyunwoo Lim and JaeHwan Kwon

The authors use signaling theory in proposing a conceptual framework that simultaneously incorporates both the mediating effects of corporate reputation (CR) and the moderating…

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Abstract

Purpose

The authors use signaling theory in proposing a conceptual framework that simultaneously incorporates both the mediating effects of corporate reputation (CR) and the moderating effects of marketing capability (MC) into the corporate social responsibility (CSR)–corporate financial performance (CFP) link and theorize a single moderated mediation model. The empirical results of the research confirm the theorized moderated mediation model among the four variables, where a firm’s CR plays a mediating role in the relationship between CSR and CFP, and a firm’s MC moderates the effect of CSR on CR exclusively in the first link. Both theoretical and practical implications of the moderated mediation model are discussed.

Design/methodology/approach

This study uses structural equation model estimations with the relevant secondary datasets collected from publicly available databases.

Findings

The empirical results confirm the theorized moderated mediation model in the conceptual framework that uses signaling theory. Specifically, the results identify the moderating role of MC in only the CSR- CR link (but not in the CR and CFP link), such that CR plays a moderated mediation role in the CSR–CFP link.

Research limitations/implications

The current research is not without limitations. These limitations mainly stem from data sets used in the empirical analyses. More details are discussed in the limitations and future research directions section.

Practical implications

The empirical findings suggest that a firm needs to develop a consolidated CSR-marketing program, simultaneously satisfying stakeholders’ needs for both the firm’s socially desirable business practices and value-creating marketing programs to increase its CR, which will, in turn, lead to better profitability for the firm.

Originality/value

To the best of the authors’ knowledge, the current research is the first to use signaling theory in building a conceptual framework that theorizes a moderated mediation model regarding the simultaneous effects of CR and MC on the relationship between CSR and CFP and to empirically test this conceptual framework of the single moderated mediation model. By doing so, the current research clarifies an unanswered question in the literature of whether the underlying mechanism in the CSR–CFP link is based on a mediated moderation or moderated mediation of CR and MC.

Article
Publication date: 25 June 2021

Grisna Anggadwita, Leo-Paul Dana, Veland Ramadani and Reza Yanuar Ramadan

Islamic boarding schools are education institutions that have been developing in Indonesia as places for the Indonesian people to learn and gain knowledge in the perspectives of…

Abstract

Purpose

Islamic boarding schools are education institutions that have been developing in Indonesia as places for the Indonesian people to learn and gain knowledge in the perspectives of the Islamic religion and Indonesian nationalism. This study aims to explore the potential of Islamic boarding schools as places to support and to empower the economy and to increase the participation of students in entrepreneurial activities by applying the Humane Entrepreneurship approach. This study identifies the humane entrepreneurship approach by analyzing the humane cycle and the enterprise cycle in the entrepreneurship activities occurring in a single case study of an Islamic boarding school.

Design/methodology/approach

This article used a qualitative method with a case study approach through deep exploration and observation. In-depth semi-structured interviews were conducted with the key people in one of the Islamic boarding schools in Indonesia using a purposive sampling technique. Miles and Huberman (1984) technique was used for data analysis by grouping similar text segments into codes and categorizing them for further analysis.

Findings

The findings of this study indicate that the Islamic boarding school has implemented humane entrepreneurship through entrepreneurial-oriented activities as the main aspects of the humane cycle and the enterprise cycle. The implementation of humane entrepreneurship aims to achieve entrepreneurial growth, innovation and independence of the Islamic boarding school, as well as the development of the stakeholder's capabilities, knowledge and commitment. In addition, applying the spiritual approach, which is one of the important components of Islamic boarding schools, has proven to be effective in implementing humane entrepreneurship.

Research limitations/implications

This study has several limitations. First, this study only focused on one Islamic boarding school in Indonesia. Second, there is still very little research in the field of humane entrepreneurship, so the concept itself is still considered to be relatively new. Therefore, further direction is needed for future research regarding the exploration and identification of any other factors that might influence humane entrepreneurship.

Originality/value

This study provides new insights on the implementation of humane entrepreneurship in Islamic boarding schools. This research covers the gap where the humane entrepreneurial approach can be applied not only in large organizations, but also in religious educational institutions. The spiritual approach and religious values as the principles of Islamic boarding schools have been proven to be effective in implementing humane entrepreneurship.

Details

International Journal of Entrepreneurial Behavior & Research, vol. 27 no. 6
Type: Research Article
ISSN: 1355-2554

Keywords

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